Prejudices, emotions and misattributions

In my earlier forays into the theory and science of emotion, there was one thing that struck me as extremely potent as an explanation: misattribution. Misattribution (frequent appeal to which is made by social psychologist Jonathan Haidt and colleagues) often goes like this: You have an emotional reaction, positive or negative, and you look for a reason for why you might have this reaction by scanning the environment for salient differences that might account for it. Haidt calls this ”post-hoc rationalisation”.  Post-hoc rationalisation results in misattribution when the reason you take to account for your emotional reaction does not correspond to what in fact caused it.

This is a quick, often unreflected, process and it seems to be quite widespread. But people differ enormously in what type of rationalisations and attributions they tend to make. Some will often blame their own flaws for any negative reaction to a situation, others will blame the food, their company, the climate, or just the nearest person. The process is also often very useful: we need to explain our negative and positive reactions, and we need generalised explanations if we are to make plans for how to live our lives if we are to avoid these unpleasant experiences and make the pleasant ones more frequent.

Now, our emotional reactions are caused by a vast combination of factors. Some we are aware of, or can become aware of, some are welcomed, and some we are reluctant to accept. I like avant garde jazz, but I also very much like the fact that I like it. It’s part of my self-image. This being true, any unpleasant encounter with avant garde jazz tends to be blamed on the circumstances. In fact, even if my last five, or ten encounters would have been unpleasant, I would be unlikely to attribute this to my tastes having changed.

If you are prejudiced against certain people (this based on group or individual characteristics), you are likely to attribute the valence of any negative emotional reaction you have encountering these people to them. If you are unaware of your prejudice, or unaware of that it is a prejudice (perhaps because you are reluctant to accept it), you are likely to try to find some rationalisation of your reaction that correspond to your considered view of what constitutes a proper reason for an emotional reaction.

Discrimination very rarely proceed by someone being ruled out on basis of group membership. All stops pulled apartheid is very rare. Rather, everyday discrimination proceed by people having an averse reaction to a person or situation, and then looking for something that could be treated as an acceptable reason to disfavour that person.

Let’s say I am interviewing people for a position as a research assistant, and one of the applicants is female. Let’s say I’m prejudiced against women, but I don’t think I am. So I have an averse reaction (this is my prejudice being manifested) and I start looking at the applications for a reason why I might have this reaction. And it turns out the female applicant’s typing skills are somewhat worse than the male applicants. ”Ah – typing! Typing is very important for a research assistant”. This is a proper reason, even if it’s not my reason and it’s not a good enough reason to determine who get’s the job.

Prejudices, in other words, often work by making the prejudiced person more likely to find some acceptable reason on the basis of which he/she may discriminate against the target group. This sort of discrimination is probably quite common, but exceedingly hard to prove, especially for the person who exhibit this strategy (very often not knowing it).

The phenomena on which this is built – post hoc rationalisation/explanation, is, as mentioned, a very useful cognitive feature and we wouldn’t want to get rid of it. In fact, generalizations are often very useful, and generalizations and prejudiced are quite clearly related. What we need, of course, is better generalizations, and making sure that this process properly correspond to the reasons we accept. I’m guessing (because the jury is still very much out on what works for prejudice-reduction) that what’s required is that we, contrary to inclination, approach that to which we have averse reactions, to find out more about the proper cause of that reaction, hoping to calibrating our reactions to what actually matters. (This may, for all I know, be what Gordon Allport meant by the ”contact-hypothesis”, btw).